We Believe that snowboarding is rooted in the simple, human idea that through seeking we enjoy. We jump in a car with friends and gear and head up to the mountains to seek out and enjoy an epic day on snow. Friends, travel, snow, fresh air, mishaps and lucky breaks, it all adds depth to the experience. Whether you seek powder, or a schoolyard handrail or your first linked turns, it doesn't matter. We all share this drive to seek, and the smiles and new perspectives that it brings.
This same idea applies to our company and products. For over 25 years K2 has been seeking out the next frontier in snowboarding. The next product innovation, the next up and coming athlete, or way to grow snowboarding. This is our way of seeking and we enjoy the results everyday we go to work.